Blog Post #9

When I think of something insane that's got a decent following, I think of InfoWars with Alex Jones. It's become a kind of funny thing within my friends group to sit down and watch compilation videos of the insane stuff that Alex Jones says with a drink in our hands. Honestly, I think that's the only way I would be able to get through his madness. With his crazy eyes and shouting voice, it's not hard to see how he grabs people's attention. With your attention now on him, he can shout whatever nonsense he wants and whether you disagree with it or not, now you've listened. Alex Jones started out as a talk radio host through which he developed and cultivated his brand--those on the far right who believe conspiracy theories. He catered to them in his early days, and has not stopped taking advantage of them since. He has his own brand of dietary supplements which he markets through the insecurities of those who listen to him (isn't that scary?). At this point, he doesn't need to advertise his talk show anymore because he continues to make most of his money by selling these mystical diet supplements. With him already having his target audience wrapped around his finger, it's easier to see how he still goes on and how people can believe him. They've put their trust in him to steer them clear of all the things they are afraid of and in exchange support him for all he's got. If you've got the chance to read articles on how Alex Jones' InfoWars show and website are operated, there's plenty of stuff out there to read and it's kind of fascinating.